Check out this article, 6 Quick Ways to Use Social Media for Branding from the U.S. Small
Business Administration (SBA.gov). Per the article - "every social interaction says something about your brand."
Quick Way 3: Deliver Consistent Messaging, discusses how important it is to create a voice that speaks for your company - "Your social updates represent your company so it's important, first of all, to maintain a professional voice, and second, to be consistent. Visitors should know what to expect when browsing your social profiles..."
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