Articles - 4 Social-Media Mistakes Your Business Can’t Afford to Make

Who gets lost with what, when, and how to utilize social media to promote their business?

The answer is - many of us.  Social media has become a major avenue for businesses to reach their client base, which is why it is very important to understand how to best utilize the various marketing tools.  “4 Social-Media Mistakes Your Business Can’t Afford to Make,” by Jonathan Long, posted on Entrepreneur.com, is a great guide to stop you from improper use with social media, and help you to turn around if you are committing any of these four mistakes.

1. You're not interacting with followers.
2. You're overly promotional.
3. You don't include calls to action.
4. You spread yourself too thin.

The biggest mistake, of course, would be to not utilize social media at all.  But after you have engaged with one, or more, make sure you are getting the most out of it.  One additional observation is using different social media marketing tools the same.  For example, what works on Facebook, may not work on Instagram, and vice versa.  Also, read the business instructional articles that are offered by each, to ensure that you are well informed on every aspect of the tools that are available to you.

Click below to read the article in its entirety, and to see the comments and suggestions the author makes for each mistake.

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